He Rode With Truckers to Fix a Broken $18B Industry—Here’s What He Learned

What would make someone leave a comfortable life to ride cross-country with truck drivers and fix one of the most outdated systems in America? In this episode of The Disruption Lab, founder and Executive Chairman of Super Dispatch, Bek, shares the wild, human-centered origin story of how he disrupted the chaotic auto transport industry from the inside out.

You’ll hear how he went from helping his cousin haul cars to building one of the most trusted platforms in logistics—all by starting with curiosity, empathy, and zero industry experience. Bek breaks down how he earned trust in a tech-resistant field, why his naivety was his greatest strength, and the cultural shifts that helped an old-school industry finally embrace innovation.

Whether you’re a startup founder, product builder, or just obsessed with behind-the-scenes business moves, this conversation is packed with wisdom, war stories, and lessons you won’t hear in a traditional MBA.

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In this episode:

• How Bek realized the auto transport industry was broken

• Why diving in without experience was an advantage

• The trust-first strategy that got drivers to adopt new tech

• What most founders get wrong about hiring early

• The power of relationship-driven growth in legacy industries

• Why grit, not funding, made the biggest difference